Purple varieties such as Kinampay are naturally deep purple. Ube Powder from Taste Filipino contains no coloring.

Meet our purple hero

What isUbe?

Q: How much ube powder do you use for a latte?

10 grams (2 tablespoons) with 30 ml of warm water, topped up with 150 ml of milk.

Q: Where does Taste Filipino's ube powder come from?

From the Philippines. The ube usually comes from Bohol and Quezon province.

Q: Does ube powder contain allergens?

Ube Powder contains none of the 14 EU allergens. Ube Coconut Powder contains milk.

Ube is purple yam (Dioscorea alata), a tuber from Filipino cuisine with a naturally deep-purple color. You use it in drinks like the ube latte and in desserts and baking. Ube Powder from Taste Filipino is 100% ube, spray-dried into a fine powder with a subtle vanilla and hazelnut flavor.

By Kenneth van den Boogaard · published May 19, 2026 · updated October 4, 2026

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✓ 100% natural color✓ Fine, spray-dried powder✓ Product of the Philippines

Kumusta, Ube!

★ MADE IN PH Verse ube knol

The basics

Where does ube come from?

Botanically, ube is Dioscorea alata: a tuber that grows on climbing vines and is native to Southeast Asia. On the outside it looks like a rough, brown sweet potato. Cut it open and you reveal a vivid, deep-purple inside.

In the Philippines, ube is no trend. It has been on tables for generations, in halo-halo, in ube halaya, in cake and in pandesal.

Doorgesneden ube met diep-paarse binnenkant

★ purple inside

Four pillars

What makes ube special?

🍦

Vanilla and hazelnut

A subtle vanilla and hazelnut flavor, with lots of color.

💜

Naturally deep-purple

The color comes from the ube itself, with no added coloring.

🇵🇭

100% Philippines

A product of the Philippines; the ube usually comes from Bohol and Quezon province.

✨

Surprisingly versatile

Latte, cheesecake, mochi, pancakes, ice cream, bread. Ube feels at home in any sweet creation, and in a few savoury ones too.

How it tastes

What does ube taste like?

Ube Powder has a subtle vanilla and hazelnut flavor and gives lots of color. No sharp edges: the flavor is soft and never overpowers. That is why ube works so well in lattes and desserts.

VanillaHazelnut