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A common confusion

Ubevs Taro

They both look purple on Instagram, and their names get used interchangeably, but ube and taro are completely different plants. Time to set the record straight.

Verse ube, doorgesnedenUbe★ PH
Taro knol, doorgesnedenTaro
vsNot the same!
Side by side

Ube, taro and purple sweet potato: what is the difference?

Ube

PH

Purple yam: Dioscorea alata

Color
Naturally deep-purple
Taste
Subtle vanilla and hazelnut
Texture
Full, velvety-smooth
Use
Lattes, cakes, ice cream, desserts

Taro

A whole different tuber: Colocasia esculenta

Color
White / beige with purple flecks
Taste
Earthier, nuttier, less sweet
Texture
Starchy, neutral
Use
Bubble tea, savoury dishes, chips

Purple sweet potato

A third plant: Ipomoea batatas

Color
Purple varieties have purple flesh
Taste
Sweet, like sweet potato
Texture
Soft and creamy once cooked
Use
Baked, mashed, in bakes
Difference 01 · Color

One is purple. The other pretends to be.

Purple varieties such as Kinampay are naturally deep purple. Slice a fresh ube in half and the color jumps right at you. Taro has a light cream, beige or pale-lilac inside with purple flecks. Some taro products get their purple color from added coloring.

Ube: naturally purpleUbe: naturally purple
Taro: light with flecksTaro: light with flecks
★ no dyes
Difference 02 · Taste

Creamy dessert vs. earthy side dish

Ube has a subtle vanilla and hazelnut flavor. It fits naturally in dessert. Taro is drier, nuttier and earthier. Lovely in savoury dishes or bubble tea, but it lacks the soft, oh-so-round flavor of ube.

Ube

Subtle vanilla and hazelnut

Taro

Earthier, nuttier, less sweet

Starch
Velvet
Ube · VelvetTaro · Starch
Difference 03 · Texture

Velvet vs. starch

Boiled and mashed, ube turns velvety-soft and full, perfect for folding into whipped cream or cheesecake. Taro stays drier and starchier, closer to a white-potato mash.

Difference 04 · Use

Where each one belongs

Ube is used for

  • Ube lattes (hot & iced)
  • Cheesecake
  • Ice cream
  • Crinkle cookies
  • Pandesal
  • Halaya & jam
  • Pancakes

Taro is used for

  • Bubble tea
  • Taiwanese savoury dishes
  • Taro chips
  • Mochi (sometimes)
  • Roasted taro
  • Soup
★ Why the confusion

How do we keep mixing them up?

Both tubers are at home in Asian cuisine and increasingly show up in the same cafés. The names purple yam, taro and purple sweet potato get used interchangeably in the Western world.

And then there are the powders: some taro products get their purple color from added coloring. The result: people think taro is purple, while on its own it is almost white.

Ube latte
★ ube latte
For the latte fans

Which do you pick for your latte?

For a purple latte with a subtle vanilla and hazelnut flavor: ube. Mix 10 g Ube Powder with 30 ml warm water and add 150 ml milk. Taro works better in bubble tea with tapioca, where the earthy flavor balances sweet syrup.

Good to know

Frequently asked questions

Now that you know the difference: pick the real one.

Ube Powder from Taste Filipino is 100% ube (purple yam) powder, with no carriers, flavorings or artificial colors.