Centuries ago
Native cultivation of purple yam in Southeast Asia
A story across generations
The historyof ube
Ube looks new on your Instagram feed, but it has been on Filipino tables for centuries. A short journey through time, from Filipino home kitchens to café menus around the world.
Timeline
From field to feed.
Pre-colonial
A staple of Filipino cuisine
Generations
For generations in Filipino kitchens
Recent years
Ube becomes known internationally
Today
On café menus outside the Philippines
★ Chapter 01 · The origin
Born in Southeast Asia
Ube (Dioscorea alata) is native to Southeast Asia, with the Philippines at the heart of its culinary history.
There are many varieties; Ube Powder is made from Kinampay.
Chapter 02 · On the table
Classics nobody forgets
Ask any Filipino what ube reminds them of, and you won't get a recipe: you'll get a memory. Here are the dishes where ube has belonged generation after generation.
Dessert
Ube Halaya
Boiled ube reduced for hours with coconut milk, condensed milk and butter. The grandmother version of dessert.
Iced classic
Halo-halo
Literally 'mix-mix'. An iced dessert with shaved ice, beans, fruit and leche flan, often with a scoop of ube halaya on top.
Bakery
Ube Cake & Pandesal
From birthday cakes in Manila to purple rolls in the bakery: ube finds its way into dough and pastry.
Summer
Ube Ice Cream
A Filipino summer classic. Creamy, purple and widely sold in the Philippines.
Chapter 03 · Filipino kitchens
Born in Filipino home kitchens
Taste Filipino was founded by a Filipino-Dutch couple: Filipino flavors, packaged for the world.
Chapter 04 · The world
From Manila to the world
Until about a decade ago, ube outside the Philippines was mostly known to the Filipino diaspora. First the root travelled in suitcases to family in the US, Canada and Australia. Then came the bakeries. And then came Instagram.
That striking purple color combined with its soft flavor turned ube into an international star. Ube shows up in cafés more and more often.
Our mission
Filipino flavors for the world
Taste Filipino brings the flavors of the Philippines into modern kitchens: cafés, bakeries and home cooks in the Netherlands, Belgium, Luxembourg, France, Germany and the United Kingdom. We start with ube, because it is the Filipino flavor the world is discovering right now. More Filipino products will follow ube. Ube Powder is 100% ube: no coloring, no flavoring.
An ancient recipe. A new form.
We bring Filipino ube to your kitchen, with more Filipino products to follow. Pre-order now; the expected delivery is shown on the product page.