B2B primer · 2026

Ube powder The purple ingredient your menu is missing

Ube is the Philippines’ beloved purple yam: naturally vibrant, subtly sweet, vanilla-nutty in flavour. It is already trending across specialty cafés in London, California and Berlin. We source and import it straight from trusted Philippine producers, so you get the real colour and the real flavour.

See the range

Ships with our first batch, October 2026. No commitment, no payment details.

100% purple yam★ 25 G SAMPLE · FREE

Why cafés are adding ube

Four reasons it earns a spot on the board

Colour that sells itself
A naturally deep purple, no dye needed. It stands out in lattes, cakes and pastry, and it gets photographed and shared before the first sip.
Works across the whole menu
One ingredient, many lines on the board: lattes, cakes, donuts, croissant fillings, ice cream and pancakes.
A flavour they have not tasted yet
Matcha and pumpkin spice are on every menu by now. Ube is genuinely new to most European guests, so it gives them a reason to come in and try something.
On-trend, not a fad
Ube has years of proven demand in North American specialty coffee and is now gaining momentum in Europe. You are early here, not late.

Menu inspiration

What your team can put on the menu

A few of the things ube powder turns into. Every one of these is made with the same single ingredient.

Ube latte
Ube cheesecake
Ube ice cream
Ube pandesal
Ube pancakes
Halo-halo

Our product range

Wholesale formats

Food service formats, packed at origin and shipped from the Netherlands.

Loading the range

Your full price list, minimum order quantities and lead times come with your sample.

Why partner with Taste Filipino

Straight from the source, compliant for the EU

Our sourcing regions

Bohol
Quezon Province

Where the ube comes from

We source from across the Philippines, mainly Bohol and Quezon Province, and work directly with producers we have visited ourselves.

35%of national ube volume comes from Bohol

Source: Philippine Statistics Authority

EU-based and compliant

HACCP plan in place
Halal certified
Lab-tested at Eurofins NL
Compliant with EU food law

A Certificate of Analysis is supplied with every batch. Specsheets and allergen declarations on request.

Czarina and Ken, founders of Taste Filipino

Authenticity at its core

We are a Filipino-Dutch couple. Czarina grew up with ube and knows what it should taste like, Ken runs the Dutch side of the business. You deal with us directly, not with a trading desk.

How it works

Three steps, no commitment

1Request your free sampleTell us where to send it. You get 25 g of 100% ube powder, enough to pull a few test lattes or bake one small batch.
2Test it on your own kitYour machine, your oven, your recipes. Judge the colour and the flavour where it actually has to work.
3We quote your volumeHappy with it? We come back with pricing, minimum order quantity and lead times that fit your venue.

Get started

Reserve your free 25 g sample

We would love to send your team a sample so you can taste and test before committing. Fill this in and it goes out with our first batch in October 2026.

Good to know

The questions everyone asks first

Yes. 25 g of 100% ube powder, posted to you at no cost, and we do not ask for payment details. We would rather you taste it than take our word for it.
Our first batch lands in the Netherlands in October 2026. Your sample goes out as soon as it clears, and we email you when it is on the way.
Our wholesale formats start at 1 kg, so you can put ube on the menu for a season without committing to a pallet. Exact minimums come with your quote.
Sealed, cool and dry, the powder holds for well over a year. Once opened, keep it airtight: ube powder draws moisture from the air.
Yes, we ship across the EU from our Dutch stock. Tell us where you are and we will include shipping in the quote.

Talk to a human

Rather just ask?

Czarina Ocampo-van den Boogaard

Co-founder, Taste Filipino B.V.

czarina@tastefilipino.com
+31 6 27 27 72 06

About us

Taste Filipino B.V.
KVK 42104799
tastefilipino.com
@tastefilipinoube

Ready to put ube on the board?