Czarina grew up with Filipino flavors: ube halaya at every celebration, pandesal in the morning, halo-halo on warm afternoons. For Kenneth it started on his first visit to the Philippines, when he tasted the local dishes and instantly understood why these flavors deserved the world.
The idea was born in 2024, in 2026 we founded Taste Filipino B.V. in The Hague. Together we decided to bring the boldest Filipino ingredients into an accessible form, for everyone who wants to go beyond vanilla.
✓ Filipino roots✓ 100% real ingredient✓ No shortcuts
Czarina & KennethFounders · Taste Filipino
SARAP✦MABUHAY✦UBE VIBES ONLY✦MADE IN PH✦BOLD FLAVORS✦FILIPINO ROOTS✦SARAP✦MABUHAY✦UBE VIBES ONLY✦MADE IN PH✦BOLD FLAVORS✦FILIPINO ROOTS✦
🌾
The Philippines
Where cooking is a form of pride.
🫙
Real ingredient
No flavoring, no coloring. Just the real thing, expertly processed.
🍳
Modern kitchens
For baristas, bakers, chefs and home cooks who want to go further.
🎨
Bold & colorful
Flavors that last generations, packaged for today's world.
★ Home cooking · Philippines
★ Chapter 01 · The roots
It begins in the Philippines
The Philippines is not a tourist snapshot for us. It's the country where cooking is a form of pride, and patience is an ingredient in itself. That's where our roots are.
We grew up with these flavors: ube halaya at every celebration, freshly baked pandesal in the morning, ice-cold halo-halo on warm afternoons. Colorful, honest, often surprising, and far too bold to stay on family tables alone.
Chapter 02 · The observation
Too bold to stay hidden
Outside the Philippines, few people really know our flavors.
For flavors that mean so much to Filipino families, that felt wrong. We wanted to build something we'd buy ourselves: truly Filipino, made for modern kitchens, from cafés and bakeries to home cooks and creators.
★ no shortcuts★ 100% real★ PH quality
"The Philippines has the bold flavors. We bring them to your kitchen."
Taste Filipino
Chapter 03 · The mission
One bold flavour at a time
Taste Filipino exists to bring iconic Filipino ingredients into a form that works in any modern kitchen. No marketing narrative: just the flavors, clean and honest.
★ live
100% Ube Powder
100% purple yam from the Philippines. Naturally purple, with a subtle vanilla and hazelnut flavour.
We start with ube because it's the Filipino flavor the world is discovering right now. More Filipino products will follow, each held to the same standard: the real deal, from the Philippines, no shortcuts.
★ Our mission
From the Philippines to your kitchen
Taste Filipino exists to give Filipino cuisine the place it deserves. We bring only the real thing from the Philippines to modern kitchens, with no coloring, no flavoring and no shortcuts. Our goal: for ube to become as natural a choice as vanilla and matcha.
Bold flavors. Filipino soul.
OUR MISSION
Philippines → the world
★ 100% real · no shortcuts
★ MISSION
Our standard
Three things that are non-negotiable
💯
100% real
No artificial colouring or flavouring. We work with real ube, grown and processed in the Philippines.
🤝
Transparent
The pack says exactly what is inside. The nutrition values were measured by Eurofins.
🌱
Culture, not a trend
Filipino flavors are generations old, they're not a hype. We translate them into modern packaging, not into a marketing story.
The roadmap
Where we come from, where we're going
012024
The idea
We decide to bring Filipino flavors into modern kitchens. First trials with ube from the Philippines.
02Summer 2026
Founding
Taste Filipino B.V. is founded. We're at World of Coffee in Brussels and have the nutritional values analysed by Eurofins.
03Q4 2026
Launch ube
Launch of Ube Powder and Ube Coconut Powder. For home through the webshop, for your business through the B2B portal.
04Beyond
More drops
More Filipino products will follow, held to the same standard: the real deal, from the Philippines.
Pre-order
Pre-order the first drop.
Start with our ube. More Filipino products will follow.
Czarina & Kenneth
★ Home cooking · Philippines
