My mother, Salve, comes from Pampanga — the culinary capital of the Philippines. I remember how she prepared ube by hand for every birthday. It went into a big pot, and it took a lot of stirring — for hours. We children took turns at the spoon. That was part of the gift: not just the food, but making it together.

When I moved to the Netherlands, I missed that taste. And when we tried to buy ube, we discovered that hardly any authentic powder was available — only mass imports without a story.

So we decided to do it ourselves. Taste Filipino starts with a trusted Filipino partner who guarantees the quality and origin of his ube. Our ambition reaches further: over time, to source and process directly in Pampanga — the region where Mama is from and where her story began. A fair price for the farmer, the same taste and love of Mama's pot — now with the convenience of a powder.